Events • 24.04.2026
VIEWS FROM OUR MDW ASICS SPORTSTYLE GEL-KINETIC™ 2.0 TAKEOVER. DISCOVER MORE
  • Stüssy

    Shawn Stussy is globally considered the "Godfather" of streetwear since he started his namesake brand in 1980. The "Stock Logo" design is Stüssy's status symbol, something that it's impossible to forget, such as the Nike's swoosh. Largely adopted by hip-hop and surf communities, Stüssy defines modern sportswear establishing itself as the true starting point and the main inspiration for the newest generations. Today, Shawn Stussy has gone out from the company but his personality remains the North Pole for new ideas and projects. In recent years, the Stüssy brand has started to merge more fashion items, such as a mohair cardigans, pinstripe trousers, and checked overshirts, with pure streetwear staples. In fact, its reputation have allowed collaborations with like-minded brands such as Nike, 1017 ALYX 9SM, and Comme Des Garçons.
  • Silas

    Founded in 1998 in East London by Russell Waterman and Sofia Maria Prantera, who had previously worked for "Holmes," the original brand of "SLAM CITY SKATES," this London-based street brand was established after they went independent. The brand name is derived from a fictional character named Silas Holmes, who had a significant influence on the London street scene. Based on the philosophy that "clothing should be styled in a way that reflects the wearer's lifestyle," the brand features collections that incorporate British tradition and a high-quality atmosphere while remaining rooted in the street scene. Based on the concepts of "East London Street" and "Street Chic," the brand proposes streetwear with a sophisticated atmosphere.
  • Miista

    Miista is an handmade footwear, clothing, and accessories with a commitment to the alternative and the future of creativity, collaboration and craftsmanship. Designed in London, Miista brings together opposites in deliberate juxtapose; embodying an elegant balance. Based in East London and handmade in Spain & Portugal.
  • Puma

    Rudolf Dassler, alongside his enemy-brother founder of adidas, created Puma, a brand focused on athletic footwear and lifestyle apparel. Puma has chosen to elevate its sportswear heritage through unprecedented collaborations: AMI Paris, Maison Kitsunè, Helly Hansen, Butter Goods, Rhude, Rihanna, JJJJound and nanamica. The legacy of Rudolf Dassler is increasingly steeped in contemporary streetwear culture.

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