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  • Arc'teryx Veilance

    Veilance was launched in 2009 by the world’s leading outdoors brand Arc'Teryx, with the explicit goal of bringing “the application of technical performance into urban apparel". Borrowing the latest technical innovations from Arc’teryx and recontextualizing them in an urban environment, the brand immediately won a cult following for its language of hardcore minimalist luxury applied to everyday classics such as the trench coats, overshirts and sportswear t-shirts. 
  • GR10K

    GR10K is a progressive design laboratory based in Milan, operating at the intersection of technical experimentation, countercultural aesthetics, and utilitarian function. Born as a spin-off of a military and workwear uniform factory active since 1925, the brand recontextualizes industrial know-how into contemporary expression. GR10K’s mainline translates decades of uniform production into modern utility and conceptual design. Positioned as a system disruptor rather than a market follower, GR10K builds an esoteric and uncompromising narrative. A post-normcore, anti-luxury approach rooted in authenticity, function, and intellectual depth.
  • Needles

    Founded by Keizu Shimizu, owner and director of the legendary Japanese distribution company and store, Nepenthes, Needles represents a sophisticated post-modern approach to vintage American clothing. Shimizu's creative direction reinvents the American classical manufacturing in the "Japanese way", with a sense of anarchy, humour and eclecticism. The iconic Flannel Shirt represents the Needles' brand personality, recognisable everywhere at the first look.
  • Vans

    Founded in Anaheim, California, in 1966, The Van Doren Rubber Company, now known as Vans, represents the most subversive footwear silhouette in the world. Recognized globally for the support by the skateboarding community, Vans gained reliance on waffle soles and canvas construction within the street culture, thanks mainly to three models: Old Skool, Sk8-Hi, and Slip-On. Over the years, Vans became the symbol of rebellion in such different contexts, punk, metal, and rock bands, and for some comparison in cinema (“Fast Times at Ridgemont High, with Sean Penn).

Editorial

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