The project by Gosha Rubchinskiy and his pro-skater friend Tolia Titaev, dates back in 2016, don't focuses on revolutionary streetwear, but emphasises the rebel young generation of Russians through values of skate community and post-punk ideals. PACCBET, meaning sunrise or dawn in Russian, presents a lineup of t-shirts super colourful and stylised, cropped sweatshirts, checked overshirts and a mix of accessories out-of-the-box.