Stefano Pilati is the founder of Random Identities, a menswear oriented fashion brand established in 2017. The label is rooted in a traditional form of engagement with the final consumer where a sense of exclusivity used in couture and bespoke is now replaced by reinforcing consumer’s ownership. Random Identities strategy is based on reaching and engaging with a specific profile of consumers, its relevance and success are unprecedented for a start-up which already disrupting the system and responding to the current fashion demands in a rapidly changing world. The business model and product are the fusion of decades of experience that Pilati has accumulated coordinating the entire process from creation to market.