Random Identities is rooted in a traditional form of engagement with the final consumer, where a sense of exclusivity used in couture and bespoke is now replaced by reinforcing consumer’s ownership. Random Identities strategy is based on reaching and engaging with a specific profile of consumers, its relevance and success are unprecedented for a start-up which already disrupting the system and responding to the current fashion demands in a rapidly changing world.

• 100% Cotton
• Loose Fit
• Shirred Cuffs and Collar with Ruffled Edges
• Style Code: RAN04T006 WHITE