STYLE      25.03.22

informale

AD & PHOTO: GABRIELE ROSATI
STYLING: GIULIA PARENTI 
SET DESIGN: ALBERTO SIMONI
3D ARTIST: GABRIELE LORUSSO
CASTING: JULIA ASARO
GROOMING: ELENA GAGGERO
LIGHT DESIGN: VIATCESLAV SENKEVIC AT SHYPHOLUMEX
PRODUCTION: VIATCESLAV SENKEVIC AT SHYPHOLUMEX & ALBERTO SIMONI
ASS. CASTING: MARIA PABLO
ASS. GROOMING: YVONNE PIGOZZO 
ASS. LIGHT: FLORIO RIZZA
ASS. LIGHT: HULNAZA KARYMAVA
MODEL: MBAYE B AT NEXT
MODEL : MATTIAS G AT BRAVE

Informal: the beauty of the lived and worn out.
'Lived' as authentic, unfiltered.
The 'lived' has charm because it means change, it depicts a path, a phase, therefore its own autonomous identity which also gives another meaning to what we wear.
Transition from impersonal to personal.
The informal excludes the definition of a shape, the same way Stone Island excludes a definition of static matter that lacks continuous evolution and transformation.
Informal is the act, not the result.
It's the process. The path.
The informal is research and innovation.
Just like Stone Island.