The Wrangler Blue Bell Line FW26 marks Slam Jam’s first collection as global elevation partner. The campaign focused on Japanese denim, with the creative direction and styling by Patricia Villirillo, bringing forward Wrangler’s new direction: a premium take on the grit of American Western Wear, uniquely defined by the wearer.
The first Blue Bell Social event in NYC, co-hosted by Office Magazine earlier this week, brought the dreamy imagery to life. It might be hard to imagine a saloon atmosphere in New York, but that’s exactly what happened. People took part in a game of lasso while posing for face-in-hole pictures and sipping drinks on hay bales. Kacie Jewel Hill and Delroy Edwards took care of the ever-changing music that brought the whole experience together. Blue Bell Social is scheduled to happen in Milan too, as a week-long takeover at Slam Jam Center– from September 24 to 27.
For the occasion, we asked master denim archivist Ric Kanamaru to present a selection from his archive, one of the world’s most definitive collections of vintage Wrangler. The Wrancher suit will also make its European debut, presented in black and brown at the event and available to buy at all Slam Jam doors. It comes in two versions: the classic one and a Slam Jam hack, embellished with our logo and “Slam Jam Western Wear by Wrangler” across the back of the jacket.
We shot the editorial on our custom Wrancher suit together with Jim C. Nedd, portraying an alternative cowboy in an urban desert at night. Tapping into a feeling of displacement and solitude, a contemporary figure emerges. Come celebrate the launch at Slam Jam Center.
Wrangler
Slam Jam Western Wrancher Jacket Black
Wrangler
Slam Jam Wrancher Dress Jeans Black
