Protocol Index

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Protocol Index is a pioneering design studio based in Seoul, specializing in fashion, spatial design, and visual direction. Established by Augustine Oh & Jude Lee, formerly named Project G/R, the studio redefines traditional design frameworks through methods of deconstruction, expansion, and reduction. By merging high fashion with a progressive design philosophy, Protocol Index delivers innovative, high-quality work that challenges visual conventions. The studio collaborates with a wide range of celebrities, artists, and brands, offering fresh design experiences that resonate with forward-thinking audiences around the world.