Since its inception in 1989, Slam Jam has always looked for emerging trends to introduce to the ever-evolving global market. Throughout the year, our catalog carries products with their own life - symbols of subverting and modern messing up. Different in form but not in substance, Slam Jam's selection is a crusade between a thousand worlds.
Since Slam Jam foundation in 1989, Luca Benini's cutting-edge vision has helped shaping the Italian streetwear scene by introducing then-unknown brands such as Carhartt WIP and Stüssy. In Slam Jam, clothing is a way to connect tribes of like-minded people.
Slam Jam selection spans from the most popular sneakers and classic styles to the most unconventional and newest trends in footwear. Discover our assortment featuring limited sneakers from Nike, adidas, Asics, New Balance, evergreen shoes from Puma, Hoka One One and Salomon.
Each accessory is more than just a detail that adds a unique and distinctive touch to your outfit. They are a reflection of our diverse personalities, expressed through a wide range of products - key rings, jewellery, sunglasses, bags, belts, wallets, caps, and much more.
The Special Projects' section explores Slam Jam's global role in the cultural-artistic landscape in defining the evolution of underground trends, also thanks to the collaborations with Vans, Nike, Alpha Industries, Converse, Our Legacy, New Era and many more.
Since its inception in 1989, Slam Jam has always looked for emerging trends to introduce to the ever-evolving global market. Throughout the year, our catalog carries products with their own life - symbols of subverting and modern messing up. Different in form but not in substance, Slam Jam's selection is a crusade between a thousand worlds.
Since Slam Jam foundation in 1989, Luca Benini's cutting-edge vision has helped shaping the Italian streetwear scene by introducing then-unknown brands such as Carhartt WIP and Stüssy. In Slam Jam, clothing is a way to connect tribes of like-minded people. Discover our women selection featuring Jean Paul Gaultier, Ottolinger, Kiko Kostadinov and many others.
Slam Jam selecti on spans from the most popular sneakers and classic styles to the most unconventional and newest trends in footwear. Discover our assortment featuring limited sneakers from Nike , adidas, Asics , New Balance or experim ental styles from Miista and Ancuta Sarca.
Each accessory is more than just a detail that adds a unique and distinctive touch to your outfit. They are a reflection of our diverse personalities, expressed through a wide range of products - key rings, jewellery, sunglasses, bags, belts, wallets, caps, and much more.
How we live is defined by a proactive attitude to exploring and choosing what makes us happy. Small everyday tools that make our lives easier, new and exciting experiences all the time, between books, outdoor immersions, and music.
Like a sacred temple, the care of the aesthetic and functional aspects of a home is a reflection of our vision, creative taste and attention to detail - what makes the difference. Dive into the dedicated selection and create your own unique space.
Passions are what keeps us truly alive and give us the freedom to live our time the way we want to, whether in the company of others or on our own. Discover the Slam Jam collection dedicated to free time, including Houseplant, YETI, Mister Green, AIAIAI, and more.
Whether you want to furnish your home with coffee table books, give a gift to a friend, or learn about the stories of the creative people who revolutionized pop culture, you cannot move wrong in this section. Discover the catalog of Phaidon Books, Mental Athletic, Sneeze Magazine, and many more.
For Autumn/Winter 2026, Slam Jam and Umbro launch a collection inspired by folk and “cottagecore” sensibilities, exploring the uncommon space between football and domestic life, the proper threshold between everyday life and the pitch. Drawing on the visual language of old-school British houses and its interiors, the work reflects on the home as a space of preparation, anticipation, and recovery. The collection develops across two distinct but connected layers. The first explores the personal and domestic side of football culture, expressed through old wallpaper prints, traditional knitwear patterns, pearl buttons, velvet tracksuits, foulards featuring “masked” eyes, caps, wool hats, and a fanny pack. In addition, the knitwear pieces further play with the visual language of football memorabilia and domestic craft. The second layer introduces a more controlled and polished attitude, drawing on ideas of authority, regulation, and concealment through elements such as “censored kits” and masked details. Together, these two sides create a tension between the intimate and the controlled, the familiar and the institutional, bringing the domestic world of old-school British interiors into dialogue with the codes of football and its surrounding culture.