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GR10K
GR10K is a progressive design laboratory based in Milan, operating at the intersection of technical experimentation, countercultural aesthetics, and utilitarian function. Born as a spin-off of a military and workwear uniform factory active since 1925, the brand recontextualizes industrial know-how into contemporary expression. GR10K’s mainline translates decades of uniform production into modern utility and conceptual design. Positioned as a system disruptor rather than a market follower, GR10K builds an esoteric and uncompromising narrative. A post-normcore, anti-luxury approach rooted in authenticity, function, and intellectual depth. -
Stone Island
Founded in 1982, Stone Island is the symbol of extreme research in fibers and textiles, applied to an innovative design. The Italian man sportswear brand developed a unique capacity to work on the finished garment, via continuous experimentation with dyes and treatments.
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Arc'teryx Veilance
Veilance was launched in 2009 by the world’s leading outdoors brand Arc'Teryx, with the explicit goal of bringing “the application of technical performance into urban apparel". Borrowing the latest technical innovations from Arc’teryx and recontextualizing them in an urban environment, the brand immediately won a cult following for its language of hardcore minimalist luxury applied to everyday classics such as the trench coats, overshirts and sportswear t-shirts. -
Converse
Founded in 1908, Converse Rubber Shoe Company - this was the initial name - was a rubber shoe manufacturer, providing winterized rubber-soled footwear for men, women, and children. The introduction of Chuck Taylor All-Star, in the 1920s, as basketball shoes, capable of guaranteeing flexibility and maximum comfort on the court, has changed everything. In the 1960s, Converse had captured about 70 to 80 percent of the basketball shoe market, with Converse Chuck Taylor All-Stars being worn by ninety percent of professional and college basketball players. But, over the years, Converse tergiversed toward a catalog increasingly linked to lifestyle, punk, grunge, surf, and rock subcultures, and as a symbol of rebellion against the classical canons of modern society. Discover classic models of Chuck 70 and iconic collaborations with Gore-Tex, Slam Jam, Bosey MC, A-Cold-Wall*, Carhartt WIP and more.
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NYC PORTRAIT: CELEBRATING THE GEL-NYC™ 2.0 SSHS SNEAKER RIGHT IN THE HEART OF THE CITY. 16.01.2026
16.01.2026
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SLAM JAM AND HYSTERIC GLAMOUR WEAVE THE SPIRIT OF LATE ’70S ITALIAN CLUB CULTURE INTO THEIR NEWEST COLLECTION TOGETHER: HYSTERIC ANGELS. 24.12.2025
24.12.2025
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SLAM JAM PUMA H-STREET CATCHES THE HOLIDAY SPIRIT. MEET OUR LATEST COLLABORATION WITH PUMA. 18.12.2025
18.12.2025
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ANOTHER ICON, HACKED. SLAM JAM X ALPHA INDUSTRIES MAKE THEIR CWU-45 HERITAGE BOMBER JACKET. 11.12.2025
11.12.2025
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