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UNDERCOVER
One of the most important characters of Japan's Ura-Harajuku movement and the latest 30 years global fashion scene, Jun Takahashi set a revolutionary rod to reach out. His works on UNDERCOVER are being defined as "multi-layered fashion", extremely influenced by the punk rebellious soul and many tributes to pop culture (Neon Genesis Evangelion, Alfred Hitchcock, A Clockwork Orange, Macbeth, Throne of Blood, and so on). UNDERCOVER's slogan "ANARCHY IS THE KEY," is well represented in every collection, visual statements capabe to put on the same level chaos and balance.
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Porter-Yoshida & Co.
Kichizo Yoshida, founder of Yoshida & Co., began his training in the craft of fine bags at the wildly young age of just 12 years old. Seventeen years later, then 29, Yoshida started a label that has collaborated with everyone from COMME des GARÇONS and Takashi Murakami to Pokémon and Marni. Looking at the family tree of Yoshida & Co. and its subsidiary lines, you’d be forgiven for feeling a little confused. Porter was set up in 1962, and it was followed by Porter Girl, Luggage Label, and Porter Heat, among others. Not to mention countless series of its bags, briefcases, and wallets. Though Yoshida & Co. has produced a lot of bags over the decades, it has, rather unusually for pretty much any label in fashion, stuck to bags and bags alone. Returning to the old Japanese proverb, “Mochi wa mochiya”, Porter continues in its search for the perfect accessory, researching expansive new materials, designs, and features, but never straying from the product it knows best. -
Stüssy
Shawn Stussy is globally considered the "Godfather" of streetwear since he started his namesake brand in 1980. The "Stock Logo" design is Stüssy's status symbol, something that it's impossible to forget, such as the Nike's swoosh. Largely adopted by hip-hop and surf communities, Stüssy defines modern sportswear establishing itself as the true starting point and the main inspiration for the newest generations. Today, Shawn Stussy has gone out from the company but his personality remains the North Pole for new ideas and projects. In recent years, the Stüssy brand has started to merge more fashion items, such as a mohair cardigans, pinstripe trousers, and checked overshirts, with pure streetwear staples. In fact, its reputation have allowed collaborations with like-minded brands such as Nike, 1017 ALYX 9SM, and Comme Des Garçons.
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