Founded by Keizu Shimizu, owner and director of the legendary Japanese distribution company and store, Nepenthes, Needles represents a sophisticated post-modern approach to vintage American clothing. Shimizu's creative direction reinvents the American classical manufacturing in the "Japanese way", with a sense of anarchy, humour and eclecticism. The iconic Flannel Shirt represents the Needles' brand personality, recognisable everywhere at the first look.