Culture, art, and fashion are more and more tied, one influencing the other. Serving The People (STP) was born as a platform to push creativity in all forms, of communication and collaboration. In that sense, STP aims to recalibrate the access to the art world, providing a complete decentralized hub with resources, community, and phygital experiences. Serving The People produce its merchandising as a product able to document and create a complete roadmap of an artistic career.