UGG story begins in the 1970s, with a surfer who broke convention and decided to live by his own authentic rules. After realizing life as an accountant was not for him, Brian Smith moved to California and recognized a desire to create sheepskin footwear for the surfing community. With a dream, Brian bravely pursued his passion, redefining his life and our culture forever. UGG offers a range of products and experiences to match the fluidity of your moods and moments and craft timeless products with formed and functional designs and bold, provocative ideas. Responsibly made from the finest materials and fueled by innovation.