style • 05.12.2025
WHAT IF WE GET LOST?
We shot a video that doesn’t ask where we’re going. It asks how we move. A bus ride becomes another loop in a city that keeps its rhythm in check. A construction arm dragging metal from the ground throws harsh work lights into the frame, while the blue glow cuts through them, softer but more insistent. Street by street, step by step, the city’s own lights become a background, and that blue stays the through-line.
There’s an energy to wandering with no fixed destination – the moment before something happens, stretched out over an entire night. That’s the space New Balance RC56 are meant to exist in. The shoes aren’t treated as performance gear on a clean track, but as a companion for the act of drifting: jumping on a bus just because it’s there, turning down a side street because it feels right, letting your own restlessness write the route.
The sentiment rings true when looking at the photos too: a double exposure looks a lot like you wanted to be in two places at once, and actually succeeded.
New Balance RC56 are available to shop at Slam Jam, both online and in store.
