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Levi's
In 1852, at the height of the American gold rush, Levi's was born with a clear purpose: to provide workers and miners with trousers that would stand up to anything. The first work jeans soon became a symbol of American progressivism and one of the most popular items of all time. Throughout the years, Levi's has never lost sight of its original heritage. It has elevated it and revisited it through successful collaborations.