A shattered dream of becoming an airline pilot and the routine life that resulted from it led Lorenzo Moro to turn his passion for engines into the real achievement of his life. In January 2016 he decided to open the website "Rollingsteel.it" to write and tell everything about the world that has always fascinated him, with great success among lovers of cars, planes, trains, engines, and everything related to the world of "iron". The resulting success of the web magazine was translated into the creation of the Facebook community 'La Ferramenta di Rollingsteel' and the printed magazine DI BRUTTO, an experience that combines motoring, photography, and writing through the passionate eyes of its founder.