Diesel perfectly embodies the vision of its founder, Renzo Rosso: "Only The Brave." Since 1978, the brand has stood out for its use of denim among a thousand facets, making it a benchmark in casualwear, able to break the balance with unmistakable attention to detail and the fabrics used. Diesel has become a leader in advertising as well as in fashion, thanks to strong, ironic, and playful campaigns ("For Successful Living"). Through continuous deconstruction, experimentation, and the desire to juxtapose fashion with street culture, Diesel continues to act unconventionally to define the modern concept of the zeitgeist.