Founded in 2018 by Yeong Min Cho, THUG CLUB has quickly become a key player in the South Korean fashion scene. Initially driven by Cho's existing influence, the brand reached new heights when Jiyool Kwon joined as design director. Together they created a distinctive, subversive streetwear aesthetic that fuses hip-hop culture with Americana motorcycle influences. Known for its oversized cuts, distressed denim and silver-studded hardware, THUG CLUB's collections are a bold expression of the irreverence and fearless self-expression.