Porter-Yoshida & Co.

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Kichizo Yoshida, founder of Yoshida & Co., began his training in the craft of fine bags at the wildly young age of just 12 years old. Seventeen years later, then 29, Yoshida started a label that has collaborated with everyone from COMME des GARÇONS and Takashi Murakami to Pokémon and Marni. Looking at the family tree of Yoshida & Co. and its subsidiary lines, you’d be forgiven for feeling a little confused. Porter was set up in 1962, and it was followed by Porter Girl, Luggage Label, and Porter Heat, among others. Not to mention countless series of its bags, briefcases, and wallets. Though Yoshida & Co. has produced a lot of bags over the decades, it has, rather unusually for pretty much any label in fashion, stuck to bags and bags alone. Returning to the old Japanese proverb, “Mochi wa mochiya”, Porter continues in its search for the perfect accessory, researching expansive new materials, designs, and features, but never straying from the product it knows best.