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ERL
Eli Russell Linnetz, over being the founder of ERL, a new vision on the American pop aesthetic, it's one of the most important contemporary creatives. In fact, ERL compresses all his artistic experiences - Linnetz collaborated with Kanye West, Jeff Koons, Kid Cudi, David Mamet, Woody Allen and Lady Gaga, to mention a few - the Californian lifestyle, colorful feelings and some healthy 90s skate nostalgia. His editorials and IG account are an infinite journey into the art of life. -
New Era
From being the main sponsor of MLB teams, New Era has gained undeniable appeal off the field. Everything changed when famed director Spike Lee decided to wear an unprecedented red version of the Yankees hat during the 1996 World Series. From that moment on, everyone wanted one for more than just cheering. It was a versatile, comfortable, and recognizably stylish accessory. New Era has collaborated with Slam Jam, the NBA, Aimè Leon Dore, Staple, Takashi Murakami, Yves Saint Laurent, MoMa, and many more. Do the right thing. -
Nike Jordan
Founded in 1984, Air Jordan is a basketball shoe and athletic wear brand owned and created by Michael Jordan and Nike. From the very first day that Michael Jordan stepped onto the court in a pair of illegal red and black 1s in 1984, Air Jordan has always been characterized by its unapologetically avant-garde shoe design, leading the way with aggressive, futuristic forms, materials and manufacturing techniques that often seem to have more in common with the canon of modernist sculpture or Italian race car design than the world of court shoes. -
Vans
Founded in Anaheim, California, in 1966, The Van Doren Rubber Company, now known as Vans, represents the most subversive footwear silhouette in the world. Recognized globally for the support by the skateboarding community, Vans gained reliance on waffle soles and canvas construction within the street culture, thanks mainly to three models: Old Skool, Sk8-Hi, and Slip-On. Over the years, Vans became the symbol of rebellion in such different contexts, punk, metal, and rock bands, and for some comparison in cinema (“Fast Times at Ridgemont High, with Sean Penn).
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