Leaving Rome in the 1990s for London to study at the prestigious Central Saint Martins fashion school, Sofia Prantera founded Aries together with English designer Fergus Purcell and the support of Slam Jam's Luca Benini, in 2010, after the experience with cult brand Silas. The slogan of Aries "No Problemo " identifies Prantera's DIY mentality of combining set of references that mirror her own particular biography and passions (subcultures, cyberpunk, skateboarding, raves, the British landscape), defining a genderless streetwear and sought-after fashion staples.