Photographer Ari Versluis and stylist Ellie Uyttenbroek have long started Exactitudes, a project that, put it simply, is a striking visual record of more than three thousand neatly differentiated social types the artists have documented over the last twenty years. Started in 1994 in the streets of Rotterdam, this overarching and on-going project portrays individuals that share a set of defining visual characteristics that identifies them with specific social types. Be it Gabbers, Glamboths, Mohawks, Rockers or The Girls from Ipanema, Versluis and Uyttenbroek’s extremely acute eye allows them to discern specific dress codes, behaviours or attitudes that belong and characterise particular urban tribes or sub-cultures. Once they recognise an individual that fits the characteristics of a given group, they invite such person to be photographed at the studio with the only requirement of wearing the very exact same clothes s/he was wearing at the time they first encountered.