GR10K Men

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GR10K is a hybrid collective integrating adjacent disciplines to enact what remains a relatively traditional production process, and unearth contemporary narratives in fashion phenomenology. Taking inspiration from its parent company, Alfredo Grassi S.p.A., producer of work clothing and personal protective equipment, GR10K shares the heritage of Grassi's roots, somewhere between formality and sportswear, out of all fashion logic. The product itself, a minimalist, declinable uniform, represents a sustainable approach to the fashion industry.

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