Style • 12.03.2025
SLAM JAM AND NIKE GET THE ICONIC T90 BACK INTO THE FIELD. DISCOVER
  • Umbro

    For Spring / Summer 2025, Slam Jam and Umbro introduce a new collection inspired by stadium security, seamlessly blending formalwear with sportswear in their signature style. Rooted in British culture, the collection pays homage to heraldry, check patterns, and crafts a fresh narrative by reimagining the aesthetic of security personnel. Staying true to the football-driven DNA of the Manchester-based brand, standout pieces include military-inspired crest-hoodies and t-shirts, security-wear influence for the tactical windbreakers and tactical half-zip, ice hockey jerseys infused with football themes and colours and 97/98 polo shirts with the loud “Lazy” statement and a bold nod to street culture —expressed through statement caps and striking, slogan-laden designs. For the occasion, the SS25 campaign has been captured through the invasive lens of Japanese photographer Satoshi Fujiwara: a dystopian away day bus journey and all the madness that comes with it.
  • Metalwood Studio

    Metalwood Studio revives the raw energy of ‘90s and early 2000s golf—a time when the game was louder, baggier, and unapologetically bold. Blending nostalgia with performance, the brand delivers apparel, accessories, and gear that honor golf’s golden era.
  • Mental Athletic

    Mental athletic is a pioneering editorial project and digital platform dedicated to running and the aesthetic codes surrounding movement. Running transcends borders, cultures and languages. It creates communities and fosters a sense of belonging. It’s an hymn to self-challenge. There’s a runner inside all of us, if only encouraged by the right tools.

  • George Cox

    The Original Creeper, since 1949. George Cox has been the first choice for storytellers and subcultures since 1949 all the way to today. The brand is adopted by every new generation and every time in a new way. Made with skilled hands and honest machinery. Unapologetically brutal, authentically alternative. Always stepping forward, George Cox works with innovators and outsiders to constantly redefine the subcultural landscape. Building community, looking ahead.

Editorial

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