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Public Possession
Out of a deep love for music, both intrinsically and as a social connection point, Valentino Betz and Marvin Schuhmann founded Public Possession in 2012, with their store as a community hub at its center. The name of the store comes from a mix of the label 'Private Possession', which the pair used to play before opening their store, and as a concept, they wanted to counter each other by being 'public' for everyone. The feeling that they were no longer the exclusive preserve, but rather the reference point for discussion and healthy debate. Since its inception, Public Possession has served as a platform for various artists from around the world, steadily building its community. Alongside the eclectic records they release from the likes of Bell-Towers, Eden Burns, or DJ City, they regularly host an in-store DJ session on weekends. Over the years, in addition to their music label, the two founders have created spaces dedicated to art, design, and merchandising. The duo also has a fortnightly radio show, the 'Ohr Bonus Show', for Radio 80,000.
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AFB
Launched in 2020, AFB is a Tokyo-based apparel brand who takes inspiration from music, art, movies, culture, and vintage-wear across different decades. Every year, AFB launches a time-period-specific collection, with their initial collection being based on Woodstock 1969 and upcoming lineups incorporating aesthetics from hippie culture through the 60s and 70s. -
Oakley
Founded by James Jannard in California in 1975, Oakley began as a garage-run upstart in the BMX industry, selling accessories distinguished by highly innovative manufacturing techniques and materials. The brand’s uncompromising, industrially-innovative approach to performance accessories soon led it into the world of ski goggles and sport sunglasses where it revolutionized the performance and aesthetic standards of an entire industry with its avant-garde designs. Today the brand remains the undisputed market leader of design-driven sports performance, appreciated across entirely heterogeneous demographics, from kids of the streets of Paris to leading triathletes and Tour de France winners. -
Salomon
Salomon is a French outdoor sports equipment brand founded by Francois Salomon in the heart of the French Alps in 1947. By gaining acceptance also outside the outdoor world, Salomon has picked up on the activewear trend with high-performance products and, at the same time, cutting-edge design. Salomon LAB Team, the mother of Advanced Line (XT-6, XT-4, ACS Pro and many more), is creating shoes without any commercial scope but points out the path for constant techwear innovation.
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