The collaboration between the Italian punk band CCCP - Fedeli Alla Linea and Slam Jam encapsulates the story of a generation that, during the 1980s, looked at aesthetics and art to rebel. Both have radical, outright ideas, both are orthodox and heterodox in choices and visions. Both are fashion and aesthetic passionates. CCCP's slogan "Produce Consume Die", after more than thirty-five years, still delivers a message that will reflects modern society, where everything seems to be an endless cycle of consumerism that identifies us.