ARTWORKS BY AMI EVELYN

2025 was the year of Puma H Street, a shoe that was first introduced in the Puma catalogue in 2003 with a track-DNA and lifestyle destination. The relaunch featured new colorways, such as fizzy green and ivory, leaving the design untouched and reaffirming the H-Street as an archival object that continues to move forward.

With the year coming to a close, it was just the right time to release our own interpretation of the iconic silhouette. Our Puma H Street plays with a Slam Jam staple, the color silver, and gold. The two colors run through mesh and leather, placing our two logos in heightened contrast and wrapping the whole thing in a paradox.

Slam Jam Puma H Street is a design that has its roots in performance, yet it celebrates whoever comes first in a competition, whoever comes second, and everyone else. Silver, gold, whatever. Cozying up to the holiday spirit, we asked London-based creative director and GUT magazine founder Ami Hughes to create some XMAS cards that featured our shoes.

She is known for her ability to add the absurd into elevated commercial work, and this is delivering precisely that. We wish you jolly holidays. Slam Jam Puma H Street will launch on the 18th of December, and will be available at Slam Jam doors and selected retailers worldwide.