Veilance was launched in 2009 by the world’s leading outdoors brand Arc'Teryx, with the explicit goal of bringing “the application of technical performance into urban apparel". Borrowing the latest technical innovations from Arc’teryx and recontextualizing them in an urban environment, the brand immediately won a cult following for its language of hardcore minimalist luxury applied to everyday classics such as the trench coats, overshirts and sportswear t-shirts.