Charles Jeffrey is the new face of British fashion scene, where, with its aesthetic scottish and pagan, rooted in Queer culture, is following in the footsteps of Alexander McQueen and John Galliano. LOVERBOY, his latest project, embraces individuality and push designs bordering between the futuristic and a nod to the Victorian age. Its visual identity is steeped in Jeffrey's autobiographical primary research, with collections anchored by Charles' personal styling codes, as well as those of his friends and collaborators.