As is so often the case, many events in life begin with one goal in mind and end up being something else. This was the case for Alberto Leoni and Andrea Torella when they founded IUTER in 2002. The iconic diamond logo was created to identify and unite their group of snowboarding friends, including the famous brothers Giacomo and Filippo Kratter. It was this symbol and concept that was the birth of IUTER. It catalyzed all their passions and influences: hip-hop, breakdancing, 1980s underground culture, skateboarding, extreme graphics, and a totally DIY approach. Through meticulous research and experimentation, all IUTER items have been produced in Italy since 2010.