A disruptive branding project driven by the aphorism one house, different voices, Genius represents the most experimental, culturally nuanced and complex vision of the Moncler lifestyle. The project houses 9 distinct collections, each by a different designer, each a fragment of the authentic Moncler identity. From the subcultural sophistication of Hiroshi Fujiwara to the pragmatic abstraction of Craig Green each collection keeps the Moncler down jacket at its core, using its identity to subsequently explore the variety of tastes of the Moncler customer, from ultralight packable rain jackets, to hoodies to track pants to college jackets.